Pleasure from social media

Wednesday, October 23rd, 2013 | In Lifestyle | Tags: ,

Pleasure from social media
~ Pleasure from social media ~

Posting views on social media sites delivers a powerful reward to the brain similar to the pleasure from food and sex, a Harvard study concludes. The study was concluded that “self-disclosure” produces a response in the region of the brain associated with dopamine, a chemical associated with pleasure or the anticipation of a reward.

The researchers said most people devote 30% to 40% of their speech to informing others of their own subjective experiences but that on social media, this is closer to 80%. They conclude that humans so willingly self-disclose because doing so represents an event with intrinsic value, in the same way as with primary rewards such as food and sex.

Although social media sites were not specifically cited in the study, it is focused on the brain response of people’s opportunities to communicate their thoughts and feelings to others. To the extent that human are motivated to propagate the products of their minds, opportunities to disclose one’s thoughts should be experienced as a powerful form of subjective reward.

The research said the study supports the notion that humans, like some other primates, will give up some rewards because of a powerful brain response. The study gave people a small cash reward for answering certain factual questions about things they observe and a lower reward for offering their own views about a subject.

But in many cases, the participants chose a smaller reward if they could talk about themselves. Just as monkeys are willing to forgo juice rewards to view dominant group mates and college students are willing to give up money to view attractive members of the opposite sex, our participates were willing to forgo money to think and talk about themselves, the researchers wrote.

Information via AFP-Relaxnews.


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