In many places, truck advertising is an excellent and the popular way to advertise because, it takes your company’s message directly to your target market and capturing public attention through carefully timed movement, brilliant color and impressive back lighting. Another benefits could be capture the attention of passers-by while cruising along major commuter arteries, the busiest parts of the city, shopping malls, conventions, concerts and more roads.

The truck advertising is also a unique, eye catching medium that brings a whole new dimension to outdoor advertising. Some trucks may offer the scrolling display system, featuring a number of billboard scrolls into place, dwells for 100 seconds and then replaced by another billboards. This scrolling continues all day and night and possibly to generating thousands of impression per day for each billboard displayed.

According to the research, people who are exposed to truck advertising as below:
1. 96% notice truck side graphics.
2. 81% of viewers see one or both sides.
3. 91% notice the graphics on the sides of trucks and can recall them.
4. 75% develop an impression about a company and its products from truck side advertising.

By search on the Internet, there are several types of truck advertising as below:
1. Full wrap – A 53 foot-long by 8 foot high banner ad mounted on a special rail system. It is the equivalent of two billboards long.
2. junior Adhesive – An 18 foot-long by 8 foot high adhesive vinyl ad. It is the equivalent of a standard billboard ad.
3. Rear Adhesive – 7 feet high by 7 feet wide, covering as much of the rear of the trailer as can be permitted. It is an excellent and economical format that can have a high advertising impact.

Below are some example of the truck advertising billboards.

Aquarium truck advertising

Bild truck advertising

Bionade ~ tastes great truck advertising

Bookstore truck advertising

Briefcase ~ leicht transport truck advertising

Burgers truck advertising

Coca-cola Zero truck advertising

Corega truck advertising

Danger Flying Golf Balls truck advertising

Deichmann Shoe truck advertising

Edding 500 Permanent Marker truck advertising

Elefanten truck advertising

FedEx truck advertising

Jamo truck advertising

Jurassic Park truck advertising

King-Kong truck advertising

Kitkat ~ have a break truck advertising

LG truck advertising

Mars truck advertising

Mazda truck advertising

Neoplan truck advertising

Nestle dumstick truck advertising

On the wrong way truck advertising

Pantene pro-v truck advertising

Paper rolls truck advertising

Pepsi truck advertising

Playboy truck advertising

Preitag taschen truck advertising

Pringles Hot and Spicy truck advertising

Sugababes truck advertising

Sunkist truck advertising

Traffic jam truck advertising

Truck Trailers Ad 1

Truck Trailers Ad 2

Victory truck advertising

Whiskas truck advertising

Wrigley’s Spearmint Chewing Gum truck advertising

Wwf truck advertising